All of the online players, from Google and Facebook to Expedia and Tripadvisor, want greater chunks of hotels’ advertising budgets. This is Booking.com’s latest entry, and it’s a bid to play catch-up.
Online Travel This Week
The competition to gain or recoup revenue from ad placements in search results on online travel agency websites is heating up with Booking.com testing native ad placements for hotels in Booking’s destination searches.
In reporting on Booking’s beta